On the front page of the Indianapolis Star 9/29/2010 is the following hard hitting headline "Motivational seminar comes with a catch." Granted it comes below the fold. But it is on the front page. The vaunted guardian of democracy is trying to protect us from the deceitful promoters from Get Motivated! business Seminars.
The gist of the story is that there is a motivational seminar in Indy that is offering 9 speakers for $9.95 for your entire office or $1.95 for the friendless. (I haven't seen this kind of deal since we used to sneak a into the drive-in in the trunk of my grandmother's Buick.) It appears that the Star has uncovered that the hopeful under-motivated are going to have to sit through the torture of advertising (the catch) in order to satisfy their need for that motivational spark.
How could anybody with the good sense God gave a goose think that this is news? The star did the math for everyone. If all of Indianapolis is friendless and shows up @ $1.95, the gate is $35,000. Not even half enough $$$ to listen to Colin Powell's wisdom. Not to mention if Eli Lilly and the GM stamping plant show up. That lowers the gate to a grand total of $19.90. That won't even pay for the wisdom of Colin's colon.
It appears that this shortfall will be made up from investment pitches. It appears that Get Motivated! Believes that the marginally motivated can be convinced that there is enough shore front property in arizona to make up the difference. It appears that p.t. Barnum has found a rich vein of prospects in the desperate dissuaded.
Ironic? Yes. Newsworthy? No. Not in our city at this time.
Our society has a long history of relying on advertising to pay the freight. Or more aptly, the profits made off of those susceptible to the messages advertising. News flash to the Star; it costs more than $0.75 per paper to publish your rag. The catch is that I have to look at the Meijer ad to offset the actual cost of gathering the "news".
Dear reader please don't be dissillusioned. You can get motivated for free. Where you ask? Who is this entity that will share their wry observations with no catch?
Me right here in this blog. That is until some day after all of you have shared it with all of your friends and they share it with all of their friends and everyone starts following my blog. On that day I will hit the monetize button on the screen and you will be sent ads and I will make 5 cents. A fair wage.
Until the next post.
Take care
Roger
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